LIFEWTR turned its bottle into a canvas for emerging artists to refresh your mind and restore your body. LIFEWTR was launched on Super Bowl 51 with a holistic campaign including TV, a social response lab and content across all social channels - becoming the most successful launch in North America’s PepsiCo Beverage history.
LIFEWTR Launch Spot on Super Bowl
LIFEWTR - #BringArtBackToSchools
This video has currently 20 million views.
With over 80% of schools facing funding cuts to the arts, LIFEWTR (Series 4 'Arts in Education') asked young people and adults to put their creativity to the test to prove the importance of art.
LIFEWTR - #BringArtBackToSchools
#BringArtBackToSchools was featured on GMA with Lucy Liu.
Americans For The Arts made their voices heard by sharing the activation on Twitter.
Indra Nooyi, the CEO of PepsiCo, shared our video as well.
LIFEWTR - #ArtByAWoman
This LIFEWTR activation has won the 2018 Effie Award. 2018 Webbie Award. And the 2018 Epica Award.
51% of today’s visual artists are women, yet their work makes up less than 5% of permanent collections. So to give women artists more visibility, we turned all of our media spaces into the LIFEWTR Open Gallery for women artists.
Canon 'Project Imagin8ion'
Project Imagin8ion earned Cannes Gold, Silver and Bronze.
Project Imagion8ion is a social film experiment where photographers participated in the creation of a feature film produced by Ron Howard. 100,000 photographs were entered in just 20 days into 8 key cinematic categories: Character, Setting, Mood, Relationship, Time, Goal, Obstacle, and the The Unknown. After selecting 1 photo to represent each category, Ron Howard used them as inspiration for the film.
Launch Spot 'Parade' - Dante Ariola
Project Imagination Case Study
Bryce Dallas Howard's final film: 'When You Find Me'
Canon 'Story Beyond The Still'
Canon's 'The Story Beyond The Still' project won Cannes Gold, Silver and Bronze.
The Story Beyond the Still is the first ever user-generated film contest where photographers become directors and they look beyond the still. Connected much like a chain-letter, each film-maker continued the story after it was passed to the next.
Canon 'Story Beyond The Still' Case Study
Mean Stinks 'Takeover'
2 shortlists in the Cannes Film Festival.
Mean Stinks ‘Takeover’ highlights the fact that bullies are now using social platforms like Instagram and Facebook to hurt other young people. So Secret wanted to take social media back with a live event called the TAKEOVER where over 2,000 schools spread NICE through social media.
This Levi's Moonwalker video currently has over 1,200,000 views on youtube.com.
'Moonwalker' shows a kid filling his Levi's with helium and floating through an urban setting in downtown LA. Moonwalker was eatured on theinspirationroom.com, adsoftheworld.com and notcot.com.
Fox Sports MLB Playoffs
The Fox Sports MLB 'Beware Of Things Made In October' campaign earned a Cannes Gold Lion.
Beware of Things Made In October insight came from the fact that baseball fans are completely absorbed in the baseball playoffs - even at work. Baker Smith of Harvest directed the campaign. The spot 'Nailgun' was nominated for an Emmy.
FOX SPORTS 'Nail Gun'
FOX SPORTS 'Leaf Blower'
Fox Sports NHL Playoffs
The campaign earned a Cannes Silver Lion and Sliver at D&AD.
Fox Sports NHL 'The More Hockey You Watch, The Tougher You Get' campaign was inspired by the idea that hockey fans actually got tougher as they watched more and more hockey. The campaign was shot by Rocky Morton at MJZ.
FOX SPORTS 'Dumpster'
FOX SPORTS 'Anti-Freeze'
Nike 'Guerilla Tennis'
The spot earned a Cannes Silver Lion.
Tennis has always been seen as more of a reserved, quiet sport where the crowd has to hush for every point. Nike wanted to bring more excitement to the game, so we brought tennis out of the court and into the streets. 'Guerilla Tennis' was shot by Spike Jonze.
NIKE 'Guerilla Tennis'
Nike 'Baseball Strike'
This campaign won One Show Gold.
Nike’s ‘Playball. Please.’ campaign was launched as the baseball strike began. The work featured a lone fan doing things in an empty baseball stadium to pass the time.
Starbucks 'Red Cup'
This is a Starbuck's Red Cup viral film where a holiday shopper leaves his Red Cup on top of a cab as we go on a wild ride thought the streets of San Francisco. “Tis’ The Season” is the 2nd viral holiday film where the Red Cup goes on a journey through a crowded airport.