NIKE ‘Guerilla Tennis’

The spot earned a Cannes Silver Lion.

Tennis has always been seen as more of a reserved, quiet sport where the crowd has to hush for every point. Nike wanted to bring more excitement to the game, so we brought tennis out of the court and into the streets. 'Guerilla Tennis' was shot by Spike Jonze.

Guerilla Tennis redone over 20 years later!


This campaign won One Show Gold.

Nike’s ‘Playball. Please.’ campaign was launched as the baseball strike began. The work featured a lone fan doing things in an empty baseball stadium to pass the time.

The 1994–95 Major League Baseball strike led to the cancellation of between 931 and 948 games overall, including the entire 1994 postseason and World Series.

The campaign featured in Baseball Weekly.

The campaign featured in the Wall Street Journal.