Cars.com - Super Bowl 'Big Match'

We earned a 2019 Cannes Lions Shortlist for Direct Automotive.

At Cars.com, playing matchmaker is a game we love best. So we used every Super Bowl ad - not just the car commercials - as an opportunity to match people with their perfect car. When we saw a car in a spot, we’d reply on Twitter with a video and link to that car on Cars.com.

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Our Super Bowl Matchmaker kicked things off before the big game.

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When Pepsi shared their Super Bowl spot on Twitter, Cars.com spotted the Camaro and immediately connected you with a link directly to it.

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When Doritos shared their Super Bowl spot on Twitter, Cars.com spotted the Ford Thunderbird and immediately connected you with a link directly to it.

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When Audi shared their Super Bowl spot on Twitter, Cars.com spotted the new electric E-Tron and immediately connected you with a link directly to it.

During HalfTime, as the Maroon 5 performed, we matched sports fans with 5 Maroon cars.