LIFEWTR - #BringArtBackToSchools

This video has currently 20 million views. It won a Silver 2018 Shorty Awards for Distinction in video.

With over 80% of schools facing funding cuts to the arts, LIFEWTR (Series 4 'Arts in Education') invited young people and adults to put their creativity to the test to prove the importance of art.

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Lucy Liu became a brand ambassador for the project and was featured on GMA.

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The art advocacy group Americans For The Arts supported the effort on Twitter.

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The CEO of Pepsi CO Indra Nooyi highlighted her support for the initiative on her Twitter page.

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