LIFEWTR - #BringArtBackToSchools

This video has currently 20 million views. It won a Silver 2018 Shorty Awards for Distinction in video.

With over 80% of schools facing funding cuts to the arts, LIFEWTR (Series 4 'Arts in Education') invited young people and adults to put their creativity to the test to prove the importance of art.

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Lucy Liu became a brand ambassador for the project and was featured on GMA.


The art advocacy group Americans For The Arts supported the effort on Twitter.


The CEO of Pepsi CO Indra Nooyi highlighted her support for the initiative on her Twitter page.