LIFEWTR - #ArtByAWOMAN

We just launched LIFEWTR'S #ArtByAWoman campaign centered around one stunning fact:  While 51% of working visual artists today are women, their work makes up less than 5% of major permanent collections.

The ‘Open Gallery’ event at Lincoln Center, film, and its related social campaign shines a spotlight on the disproportionately low percentage of women-created art on display in the world’s museums and art galleries. All elements of the initiative drive to one CTA: Share your #ArtByAWoman.

We then turned our Instagram feed into an Open Gallery for women to share their artwork.