Project Imagin8ion - Case Study

Project Imagin8ion earned a 2012 Gold Cannes Media Lion, Silver Lion for Branded Content and a Bronze PR Lion.

100,000 images were entered into Canon's Project Imagin8ion in just 20 days. At a world record pace, photographers entered their images into 8 key cinematic categories: Character, Setting, Mood, Relationship, Time, Goal, Obstacle, and the The Unknown. Ron Howard selected the 8 winning images, then his team of writers and producers used them as inspiration creatively weaving them into a short film that was premiered at the Natural History Museum November of 2011.

Project Imagin8ion was featured on Late Night with Jimmy Fallon, Fox News, The Today Show and Attack of The Show. On-Line articles appeared on huffingtonpost.com, cbsnews.com, theinspirationroom.com, Digiphotomag.com, Adrants.com, and pmanewsline.com.

Film trailer for 'When You Find Me', produced by Ron Howard and directed by Bryce Dallas Howard.