It's the first ever user-generated photo contest to inspire a Hollywood short film. In the next month, 8 photos will be chosen by Ron Howard to set the stage for his next production. The project will conclude with Ron creating a short film that will premier November 2011 in New York.
Canon 'Parade' is the launch spot directed by Dante Ariola at MJZ.
Here's the YouTube Masthead launching the contest.
Project Imagin8ion featured in the Los Angeles Times.
An article on CNN Entertainment.
A piece from Aweek's Ad of the Day.
Project Imagin8ion was the number one most viewed piece in the Science and Technology section of YouTube.
Canon's Project Imagin8ion spent over a week at number one on AdCritic. It was the most shared piece of creative for over 2 months on the site.