CANON digital

The core idea with this on-line banner campaign for the new line of professional printers by Canon was to show off the incredible details in the prints. In 'Station', for the Pixmo Pro 9500, you see a series of eye-catching, graphic photographs, then we pull out to reveal that each of those images where actually small details inside of a much larger photo. The line at the of the banner read, 'Seeing all the beautiful details is the big picture.'

The second piece in the campaign, for the The Pixma Pro 9000, features an image from Vincent Laforet.