The Fox Sports MLB 'Beware Of Things Made In October' campaign earned a Cannes Gold Lion.
The idea came from the fact that for baseball fans the month of October is synomomis with The Playoffs. The serious fans watch from everywhere: home, the bar, and maybe even work. And if fans are watching at work, then they might not be as focused as they should be - so we might want to beware of things made in October. Baker Smith of Harvest directed the campaign. One of the most inspiring editor that I've had the chance of working with is Hank Corwin, who cut the 'Nailgun' spot. His career is a spectacular one including films such as Natural Born Killers and JFK.
The spot 'Nailgun' was nominated for an Emmy and featured in Shoot magazine.
The campaign featured in Adweek magazine.