Sony Playstation was about to launch the long awaited PS2. It seemed like the one piece of gaming technology that everyone was waiting for. We decided to look out into the future at what the PS9 might look and feel like - with holo-phonic mind control and air-born game spores that fly into your brain through you nose. The spot ends with a quiet, mysterious looking shot of the PS2 with the line 'The Beginning'. The piece was shot in Hong Kong with Believe Media. Alex Frisch at Method Studios brought the film together with an incredible display of original EFX and graphics.

The spot featured in Shoot magazine.