WALL STREET JOURNAL ‘Adventures’

The campaign earned One Show Silver.

Harold Einstein, Jim Haven and myself pitched and won the Wall Street Journal at Goodby, Silverstein SF. The WSJ was looking to give more personality to the paper - but to do it in a way that didn't take away from the integrity and history of paper. The campaign 'Advertures in Capitalism' featured the famously familiar WSJ masthead altered to include a range of different business insights. Billboards and outdoor blanketed key cities across the country.