The spot earned a Cannes Silver Lion.
This concept was originally presented to Nike as a series of live events across the world where the tennis superstars Andre Agasi and Pete Sampras would string up a net and turn the area into a hard court. Tennis has always been seen as more of a reserved, quiet sport where the crowd has to hush for every point. Nike wanted to bring more excitement to the game. 'Guerilla Tennis' was Spike Jonze's first nation TV spot. It was shot in downtown San Francisco.
Guerilla Tennis redone over 20 years later!