NIKE ‘Air Max 2′

The print ad was featured in Communicational Arts Mag Ad Annual.

The NIKE Air Max2 tennis shoe is very, very comfortable on the hard court. That was the brief. Pretty simple and straight forward. Art directing the visual, we really wanted to create an image that communicated quickly, but also be something you could sit with and discover some of the fun details in. After considering a few different headlines, we opted for the simple equals sign.