David Carson, of RayGun magazine, designed the type for this Pepsi print campaign created at BBDO NY. The campaign used the Pepsi logo with type filling in it's shape on each of the different bottles and cans. My partner at the time, Andrew Christou and I, art directed and wrote the campaign, which ended up in a large number of design annuals. This was my first print effort.
The campaign featured in Print magazine.
The campaign featured in Adweek magazine.