After 5 weeks, we've had 1.4 billion GIPHY views.
We were the first brand ever to launch on GIPHY.com. We we looked at the most popular keyword searches, cultural moments, days of the week and trending GIFs to create content specific to what people were already talking about.
On GIPHY.com, we introduced our playful personality, and instead of creating ads, our GIPHY content was our own digital language designed to get everyone to “crack a smile”.
Our personality played perfectly on social, where we created 1000 GIFs for people to use and share, partnered with The Most GIPHed Man, Neil Patrick Harris.
The bubly brand was invented by R/GA.