MEAN STINKS DIGITAL - 'The Takeover'

2 shortlists in the Cannes Film Festival.

Bullies are using the platforms like Instagram, SnapChat, Facebook and Twitter to hurt other young people. So this year, Secret wanted to take social media back with a live event called the TAKEOVER. This Secret 'Mean Stinks' digital effort linked over 2,000 schools on YouTube LIVE to spread NICE through social media.

Over 40,000 students participated. The event was featured on the TODAY SHOW.

Creative Directors on the Takeover are Eric King and Susan Treacy.

chimera / GATES FOUNDATION (HmKd)

Cannes Chimera has award our Humankind (HmKd) Stock Ticker as a finalist for the Bill and Melinda Gates Foundation Global Challenge at the Cannes Film Festival.

The Gates Foundation wanted to change the world's perception that AID isn't working. So we looked at AID as an investment in humankind and created the HumanKind Stock Ticker (symbol HmKd). The ticker shows that the more we invest in humanity - the higher the HumanKind Stock Ticker will rise.

Canon - Project Imagin8ion

Project Imagin8ion earned Cannes Gold, Silver and Bronze.

Project Imagion8ion is a social film experiment where photographers participated in the creation of a feature film produced by Ron Howard. 100,000 photographs were entered in just 20 days into 8 key cinematic categories: Character, Setting, Mood, Relationship, Time, Goal, Obstacle, and the The Unknown.After selecting 1 photo to represent each category, Ron Howard used them as inspiration for the film.

Here is our Project Imagin8ion Case Study.

Dante Ariola's Launch Spot.

Here's the YouTube Masthead launching the contest.

Project Imagin8ion featured in the Los Angeles Times.

A piece from Aweek's Ad of the Day.

Canon's Project Imagin8ion spent over a week at number one on AdCritic. It was the most shared piece of creative for over 2 months on the site.

CANON 'What's Your Angle?'

This print campaign appeared in Rolling Stone, GQ, Esquire and Wired.

This campaign launches the Canon 60D. It's the first ever DSLR camera to have a swiveling LCD allowing photographers to shoot from more extreme angles. The copy line simply reads, 'Introducing the EOS 60D. Featuring our first ever 270 degree swivel LCD. Canon.'

Here is an article from Resource Magazine about the campaign.

CANON ‘Story Beyond The Still’

Canon's 'The Story Beyond The Still' project won Cannes Gold, Silver and Bronze.

The Story Beyond the Still is the first ever user-generated film contest where photographers become directors and they look beyond the still. Connected much like a chain-letter, each film-maker continued the story after it was passed to the next.

The digital film contest was featured on Creativity Online.

The Story Beyond The Still featured on PhotographBay.

Story3.jpg

The Story Beyond The Still featured on PandemicLabs.

STARBUCKS ‘Red cup’ viral films

Starbuck's “Fear Santa” is a holiday viral film where a holiday shopper leaves his Starbuck’s Red Cup on top of a cab and goes on a wild ride through the streets of San Francisco. 

Starbuck's “Tis’ The Season” is the 2nd viral holiday film where a Starbuck’s Red Cup goes on a journey through a crowded airport ending up being kidnapped by a crazed Santa.

The Red Cup viral campaign featured on the www.inspirationroom.com

FOX SPORTS NHL

The campaign earned a Cannes Silver Lion and D&AD Yellow Pencil.

What if hockey fans actually got tougher as they watched the games? Fox Sports NHL 'The More Hockey You Watch, The Tougher You Get' campaign shows different hockey fans watching game, and simultaneously gaining in toughness. 

The campaign featured in Shoot magazine.

FOX SPORTS MLB

The Fox Sports MLB 'Beware Of Things Made In October' campaign earned a Cannes Gold Lion.

Beware of Things Made In October insight came from the fact that baseball fans are completely absorbed in the baseball playoffs - even at work. Baker Smith of Harvest directed the campaign. The spot 'Nailgun' was nominated for an Emmy.

The spot 'Nailgun' was nominated for an Emmy and featured in Shoot magazine.

The campaign featured in Adweek magazine.