Our launch video currently has a combined 45 million views on Twitter, Facebook and YouTube.
It will take 208 years to achieve gender equality in the United States. 208, WHAT?! Since that number sounds like some kind of joke, we had comedians tell us and how ridiculous it is because #EqualityCantWait.
This project is done in partnership with Melinda Gates company Pivotal Ventures in Seattle.
Equality Can't Wait, No Joke launch video.
Equal Mics with Sarah Silverman and Melinda Gates talking about women leaders.
Equal Mics with Ilana Glazer and Melinda Gates talking about women in tech.
#EqualityCantWait social uses humor to spark conversation around why 208 years is no joke.
#EqualityCantWait social on Instagram, Facebook and Twitter.
Michelle Obama tweeted our launch campaign video.
Ellen tweeted our #EqualityCantWait to join the conversation on Women's Equality Day.
R/GA experience design team created and built the Equality Can’t Wait site.
People Magazine shared an article about the wait for gender equality.
CNet shared an article about the wait for gender equality.
R/GA designed, named and launched the new sparkling water brand Bubly. After 5 weeks, we've had 1.4 billion GIPHY views.
Bubly is the first brand ever to launch on GIPHY.com where we created 1000 GIFs with The Most GIPHed Man in the World, Neil Patrick Harris.
Design of Bubly cans were created by R/GA business transformation.
Bubly was launched on Giphy with the most Giph-ed man in the world, Neil Patrick Harris.
Neil Patrick Harris Smile GIF by bubly.
Frustrated Over It GIF by bubly.
Neil Patrick Harris Bubly Water GIF.
Bubly Giphy Case Study
Cars.com - Super Bowl 'Big Match'
We earned a 2019 Cannes Lions Shortlist for Direct Automotive.
During the Super Bowl, people love the commercials. At Cars.com, we love the cars. So this year, every single time that a car appeared in ANY commercial (cars in car commercials and cars in the background of other ads), we replied on Twitter with a link directly to them. Because matching people and cars is a game we love.
Super Bowl 'Big Match' Case Study
Our Super Bowl Matchmaker kicked things off before the big game.
When Pepsi shared their Super Bowl spot on Twitter, Cars.com spotted the Camaro and immediately connected you with a link directly to it.
When Doritos shared their Super Bowl spot on Twitter, Cars.com spotted the Ford Thunderbird and immediately connected you with a link directly to it.
When Audi shared their Super Bowl spot on Twitter, Cars.com spotted the E-Tron and immediately connected you with a link directly to it.
During HalfTime, as the Maroon 5 performed, we matched sports fans with 5 Maroon cars.
Cars.com - We Met On Cars.com
We transformed Cars.com into the Tinder for cars - so instead of finding a car, you can fall in love with one. Our new brand campaign ‘We Met on Cars.com’ launched with a spot that shows love at first sight between people and cars.
We Met Launch Spot
'Nudist Skipping with Love' - Youtube
'Crew Skipping with Love' - YouTube
'Techno Lover' - Preroll
'Soccer Mom MVP' - Preroll
LIFEWTR - Super Bowl Launch
LIFEWTR turned its bottle into a canvas for emerging artists to refresh your mind and restore your body. LIFEWTR was launched on Super Bowl 51 with a holistic campaign including TV, a social response lab and content across all social channels - becoming the most successful launch in North America’s PepsiCo Beverage history.
LIFEWTR Launch Spot on Super Bowl
LIFEWTR - #BringArtBackToSchools
This video has currently 20 million views. It won a Silver 2018 Shorty Awards for Distinction in video.
With over 80% of schools facing funding cuts to the arts, LIFEWTR (Series 4 'Arts in Education') asked young people and adults to put their creativity to the test to prove the importance of art.
LIFEWTR Bring Art Back To School Film
#BringArtBackToSchools was featured on GMA with Lucy Liu.
Americans For The Arts made their voices heard by sharing the activation on Twitter.
Indra Nooyi, the CEO of PepsiCo, shared our video as well.
LIFEWTR - #ArtByAWoman
#ArtByAWoman won 2018 Best Use of User Generated Content Shorty Social Good Awards. The 2018 Effie Award. 2018 Webbie Award. And 2018 Epica Award.
51% of today’s visual artists are women, yet their work makes up less than 5% of permanent collections. So to give women artists more visibility, we turned all of our media spaces into the LIFEWTR Open Gallery for women artists.
Canon 'Project Imagin8ion'
Project Imagin8ion earned Cannes Gold, Silver and Bronze.
Project Imagion8ion is a social film experiment where photographers participated in the creation of a feature film produced by Ron Howard. 100,000 photographs were entered in just 20 days into 8 key cinematic categories: Character, Setting, Mood, Relationship, Time, Goal, Obstacle, and the The Unknown. After selecting 1 photo to represent each category, Ron Howard used them as inspiration for the film.
Launch Spot 'Parade' - Dante Ariola
Project Imagination Case Study
Bryce Dallas Howard's final film: 'When You Find Me'
Canon 'Story Beyond The Still'
Canon's 'The Story Beyond The Still' project won Cannes Gold, Silver and Bronze.
The Story Beyond the Still is the first ever user-generated film contest where photographers become directors and they look beyond the still. Connected much like a chain-letter, each film-maker continued the story after it was passed to the next.
Canon 'Story Beyond The Still' Case Study
This Levi's Moonwalker video currently has over 1,200,000 views on youtube.com. I directed this film.
'Moonwalker' shows a kid filling his Levi's with helium and floating through an urban setting in downtown LA. Moonwalker was eatured on theinspirationroom.com, adsoftheworld.com and notcot.com.
Fox Sports MLB Playoffs
The Fox Sports MLB 'Beware Of Things Made In October' campaign earned a Cannes Gold Lion.
Beware of Things Made In October insight came from the fact that baseball fans are completely absorbed in the baseball playoffs - even at work. Baker Smith of Harvest directed the campaign. The spot 'Nailgun' was nominated for an Emmy.
FOX SPORTS 'Nail Gun'
FOX SPORTS 'Leaf Blower'
Nike 'Guerilla Tennis'
The spot earned a Cannes Silver Lion.
Tennis has always been seen as more of a reserved, quiet sport where the crowd has to hush for every point. Nike wanted to bring more excitement to the game, so we brought tennis out of the court and into the streets. 'Guerilla Tennis' was shot by Spike Jonze.
NIKE 'Guerilla Tennis'
I was interviewed by Shots Magazine about Guerrilla Tennis directed by Spike Jonze.